ABOUT US

Many schools. One advisor from start to finish.

We put your profile in front of many schools and coaches across the US – with personal guidance throughout the process.

BEHIND BSA

Been there himself – and grew up in the business

BSA is run by Fredrik Eineren. At 16 he moved to the USA to attend boarding school in Lake Placid, where he played both hockey and golf. He then moved on to Chicago to play college golf at DePaul University.

Drawing on nine years in media, finance and sales, he founded BSA in 2023 and built his own system – a database, digital tools and the BSA Guide – that helps young athletes and students find the right school. Since then, ten golf and hockey players have chosen BSA to guide them to US colleges and prep schools.

Fredrik also grew up in the business. His mother, Kattis, ran Athlete School Advisor (ASA) for 15 years and helped more than 700 Swedish students reach schools in the US. Over the years, the family has built an extensive network of coaches and schools.